My assignment on Visualization and Project Communication, was to design an MP3-player from a keyword, and a identity for it. My keyword was ‘soft’. No display was allowed and interaction with the player was constrained to buttons.
With it’s sharp colors and functional design, O’ is designed for young people on the go.
Time spent untangling earphones is time you could’ve spent listening to music or catching the bus. That’s why O’ has a groove in it’s side to manage the headphones cable.
O’ is as tall as an iPhone, and less than 2,5″ in diameter, so that it fits in even the smallest pocket.
All buttons are uniquely shaped, so it’s always easy to navigate your music even when you’re not looking at them. In contrast to the soft theme, the buttons icons are made sharp and raised from the surface of the button, further enhancing the users ability to distinguish the buttons from each other.
That’s why O’ is more than elegant to just look at – it’s elegant in use.